TuristIQ was at Fitur 2013. Impressions: where the technology is?

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- Stand de Illes Balears en Fitur

Tourism can be considered as an ancient activity, in the meaning of travelling, but considering it as an “industrial” activity, where big enterprises and corporations operate, we will agree that it is a quite new business, starting in the eighties.

But if we also agree that current business within the changing, uncertain and complex current environment, couldn’t go beyond, economically sustainable, without investing in technology then big questions arises after visiting the Fitur tradeshow.

Where the technology is? was the frequently question that arises us during our visit. That question is not a minor or personal question, due to the fact that we are a technology based company, but it concerns about where the sector, the big companies and institutions, are investing for creating a good foundation for the future of the sector.

No doubt that internet apparition has changed rules but this is a fact and all of us have to deal with it and very few appliances of that could be seen. We would like to highlight the Illes Balears stand by its commitment with technology in avoiding classical paper catalogues and having all the tourism offer online with the dazzling Microsoft Surface tables and Apple iPad.

That’s why we’re very happy of the enthusiasm that caused our proposal to all the appointments we made when offering a very new technological approach in having the chance to publish, in a pay-per-use mode, their gamified routes.

In fact, the majority, after showing our turistIQ App (reachable to download in the App Store), they always ask: “But, this can be done?”.

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